🗞️ Business of Fashion | The Returns on TikTok Ads Don’t Match the Hype Just Yet

TikTok is actively working to make itself more attractive to advertisers. (Getty Images)

“It’s a brand-awareness play.” While TikTok may be the hot platform of the moment, Belardi Wong’s VP of Digital Strategy and Integrated Marketing Calla Murphy spoke to Business of Fashion on why brands should consider the entire marketing mix.

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