🗞️ Business of Fashion | Why Digital Brands Are Lukewarm on Social Commerce

Social commerce, a shopping tool popular in Asia, has struggled to take off in the US to the frustration of many digitally native brands. (Getty Images)

“The advertising strategy is much more important than the Instagram shop.” Our VP of Digital Strategy and Integrated Marketing Calla Murphy comments on social commerce in the latest from Business of Fashion.

Read it here.

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