🗞️ Footwear News | Is Old-School Brick-and-Mortar the Only Cure for DTC Woes?

Stout’s Footwear in Indianapolis was founded in 1886 and lays claim to being the oldest shoe store in America. (CREDIT: COURTESY OF STOUT’S FOOTWEAR)

“Definitely we’re seeing an incredible amount of success with direct mail and catalogs.” Belardi Wong President Polly Wong talks with Footwear News on the challenges of marketing today and what DTC brands need to keep in mind for scalable growth

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