🗞️ WWD | User Tracking, The Bell Tolls for Thee

Google pledged to develop an alternative to replace tech that tracks Android users from app to app. Along with Apple’s privacy update for iPhones last year, the practice may end across the vast majority of smartphones. AP

In the latest from WWD, our VP of Digital Strategy and Integrated Marketing, Calla Murphy, comments on the ripple effects of privacy updates as Android joins the fray.

Read more here.

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