🗞️ Business of Fashion | Why Digital Brands Are Lukewarm on Social Commerce

September 20, 2022
BW MARKETING
News

Social commerce, a shopping tool popular in Asia, has struggled to take off in the US to the frustration of many digitally native brands. (Getty Images)

“The advertising strategy is much more important than the Instagram shop.” Our VP of Digital Strategy and Integrated Marketing Calla Murphy comments on social commerce in the latest from Business of Fashion.

Read it here.

🗞️ Business of Fashion | Why Digital Brands Are Lukewarm on Social Commerce

Allbirds

angelascott

American

arhaus

ayr

backcountry

birkenstock

bluedot

bombas

buffy

buck mason

clarev

coalition for the homeless

crate & barrel

crocs

ember

emilys list

evereve

frame

friends of the earth

framebridge

hoka

john hardy

johnnie O

johnny was

lakeshore

lulu and georgia

lunya

made in

nakedcashmere

naacp

naturallife

outerknown

parachute

on

samedelman

sarahflint

serena & lily

soft surroundings

tea

todd snyder

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