2023 Holiday Digital Creative: Sale Bells Ring, Are You Listening?

We are in the thick of holiday shopping! As consumers searched for the best deals and retailers worked to inspire spending, we’ve put together a collection of digital messaging seen over the course of Cyber Week.

Across categories, Black Friday shoppers generated a record $9.8B in online sales, up 7.5% from 2022. Cyber Monday also saw record-breaking e-commerce numbers, growing 9.6% YOY to $12.4B, and Cyber Week up 7.8% YOY to $38B. (Source: CNBC, Adobe)

Growth, while slower than previous years, remains resilient! Across our clients, Apparel saw mild growth with Home Décor continuing to struggle to comp last year’s strength.

Boasting Black Friday

As we saw in 2022, promos this year continued to be bold – ads popped with contrasting colors and discounts were loud in uppercase text, inviting consumers to click through and explore the best Black Friday deals.

Get Inspired with Gift Guides

It’s not always about the best deal. Gift guides remain ever popular, whether for self-gifting or shopping for a loved one, brands made sure customers were inspired by curated lists.

Last Chance! Cyber Monday / Cyber Week

Promotions continued into Cyber Week, encouraging those who window shopped on Black Friday that great deals are still within reach. Unsurprisingly, whether it’s 25% off or 70% off, all attention is on the offering – the exact promo number tended to be the largest text on the ad.

There’s still plenty more holiday shopping to be done. Stay tuned for the latest insights from Belardi Wong on holiday creative and industry analysis.

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