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Our Services are Backed by Unparalleled Insights and Built to Drive Profitable Results for Our Clients
As the premier direct marketing and creative services agency in the country, we have launched well over 200 brands into direct mail over the last few years with incredible success. We leverage over 25 years of experience to build the most sophisticated, scalable and successful programs tailored to the individual needs of every client. With over three thousand standalone direct mail and catalog campaigns executed annually and over one billion pieces mailed, no one has the vantage point into direct mail that we do.
We help brands effectively acquire new customers at scale with significantly greater lifetime value while also leveraging your data assets for reinvestment. Driven by a dedicated acquisition team with decades of experience, and powered by hundreds of data sources, we specialize in targeting and acquiring the customers and donors who will fuel your next stage of growth. We are focused on leveraging new advancements in data and technology to build optimal prospecting audiences across channels for our retail, DTC brands, and nonprofit clients.
Our Digital Strategy team has unparalleled insights into which digital channels and strategies are driving the strongest results across industries. We are channel agnostic and use best-in-class digital analytics and planning tools to ensure our clients are spending their next dollar as effectively as possible. We work with clients on a range of projects, from strategic roadmaps for digital investment across channels, performance audits, or working as an expert extension of the team. We are uniquely positioned to understand the impact of a fully integrated marketing mix across both direct mail and digital.
We help clients answer critical business questions by analyzing customer metrics. We identify trends for key “vital signs” such as repeat purchase rates for new versus existing customers, average 12-month dollars per customer and orders-per-customer, the percentage of buyers who are one-time buyers versus two-time buyers, and the growth in the lapsed customer file versus the growth of the active buyer file. We also look at indicators that help drive strategy and marketing investment such as lifetime value by source, order channel, season of first purchase, product category, and promotion. These insights, coupled with deep marketing performance metrics, allow us to provide true thought partnership to clients.
Most direct marketing agencies do not produce creative. Most creative agencies do not have our acquisition and CRM expertise and experience. This synergy is unique and the reason why brands trust us with content creation. Whether engaged to provide turnkey production of complete direct response programs or a single service, driving sales and file growth is always top of mind when we produce creative assets.
Additional Services
Retailers come to us for answers surrounding critical business questions such as: How do we optimize our marketing investment dollars? How do we achieve x% growth in the next five years? What does the competitive landscape look like for our market? How do our results compare to our peer set? We also support investors pre- and post-transaction from due diligence to annual planning and marketing optimization.
See the latest insights we’ve compiled based on our vantage point across world-renowned retailers and DTC brands.
750 College Road East, Suite 201
Princeton, NJ 08540
P: 212.924.1300 F: 212.381.1745
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