The Smarter Approach for targeting the most qualified browsers:

SmartMatch™ – Advanced tagging strategy to ensure the highest rate for matching browsers to a postal address and for matching your customers to your buyer file

SmartScore™ – Custom models combining site activity variables and co-op transactional data to ensure you are only mailing the most qualified browsers 

The Smarter Dashboard for weekly detailed analytics:

Advanced Segmentation – all browsers will be identified as customers (active and lapsed) or prospects and then segmented into deciles based on their SmartScore™

More Data and More Analysis to Fully Understand the Financial Impact – your weekly Smarter Dashboard will include robust analysis by customer segment, prospecting segment, SmartScore™, trade vs nontrade, channel, creative version, promo test…so we can optimize and scale your program quickly!

Testing strategies to optimize ROAS quickly – With offer and creative testing, we can quickly see how to optimize segmentation and creative for postcards that will drive results

A single trusted source makes success easy – Belardi Wong is the trusted DM (direct mail) agency for over 300 companies – let us manage your entire program so you can focus on what you do best!