Belardi Wong Privacy Policy

Effective Date: May 23, 2023


This privacy policy (“Policy”) describes our practices for information collected through the Belardi Wong (“BW,” “we,” “our,” or “us”) website, www.belardiwong.com  (the “Site”). Other than the “State Privacy Rights” section of this Policy, this Policy does not apply to information collected by BW offline or through our services.   

INFORMATION COLLECTION

When you use or visit our Site, we collect the following types of information:

Personal information you choose to provide to us, for example, when you make requests for information and assistance, such as:

  • Your name;
  • Mailing address;
  • E-mail address;
  • Telephone number; and
  • Information about the company for which you work.

Technical information, through our use of cookies, sensors, log files, and other technical mechanisms, such as:

  • Browser type;
  • IP address;
  • Mobile device type and identifier;
  • Screen resolution;
  • Operating system;
  • The date and time of a visit or use;
  • The pages visited on the Site; and
  • The time spent viewing particular pages of the Site.

INFORMATION USE

We may use the information we collect about you for any lawful purpose, such as to:

  • respond to your requests for information from BW;
  • register you for special offers, seminars or demonstrations;
  • allow you to participate in surveys and contests and download materials from us;
  • sending you information about products and services that may be of interest to you;
  • provide, operate, personalize, and improve the Site and BW products and services;
  • comply with the law and maintain the security of the Site; and
  • process applications for employment.

We may also use information with your consent or as otherwise disclosed at the time information is collected.  BW may combine the information you provide to us through your use of the Site and that we collect automatically with information we collect from other sources.

INFORMATION SHARING

  We may disclose information we collect through the Site with other parties, including:

  • To our partners and third parties who may offer products or services of interest to you. These parties may include such companies as software and hardware vendors and other information providers.
  • To contractors and other service providers, such as to help us deliver our services, including those accessed through this Site, and to deliver content and fulfill requests made on this Site.
  • As required by law; as otherwise requested by law, regulation, or government authority; or when we believe disclosure is necessary to protect our rights or the rights or safety of third parties, including to comply with a subpoena, judicial proceeding, court order or legal process served on our Site. 
  • In the event of an actual or potential business transition such as a merger, acquisition, sale, assignment, divestiture, or transfer of all or part of our assets or products, including as part of a bankruptcy proceeding.
  • With your consent or as otherwise disclosed at the time information is collected.

BW may also provide aggregated information, such as the number of visitors to the Site or the results of a survey, with our partners and third parties to develop suggestions to improve our Site accessibility and the services provided on the Site. To the extent permitted by applicable law, we also may use and share deidentified information without limitation. We maintain and use deidentified information only in deidentified form—we do not attempt to reidentify such information except as needed to determine that the information is appropriately deidentified.

THIRD PARTY LINKS

This website may contain links to other third-party sites and embedded third party services, such as social media. Please be aware that BW is not responsible for the privacy practices of these other sites and this Policy does not apply to any information that you provide to the owners of those sites. We encourage you, when you leave this site, to read the privacy statements of these other sites before you provide any information to that site’s owner.

The Site may also include social media tools or “plug-ins,” such as social networking and blogging tools offered by third parties.  If you use these tools to share personal information or you otherwise interact with social media features on the Site, those social media companies may collect information about you and may use and share such information in accordance with your account settings, including sharing such information with the general public.  Your interactions with third party social media companies and the use of their features are governed by the privacy policies of the social media companies that provide those features.  We encourage you to carefully read the privacy policies of any social media accounts you create and use.

YOUR CHOICES

Digital Advertising & Analytics

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms.  Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Site and other websites or apps over time, including information about relationships among different browsers and devices.  This type of advertising is known as interest-based advertising.

 You may visit the DAA Webchoices tool at http://optout.aboutads.info/?c=2&lang=EN to learn more about this type of advertising and how to opt out of it on websites by companies participating in the DAA self-regulatory program.  If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices.  Note that electing to opt out will not stop advertising from appearing in your browser or applications.  It may make the ads you see less relevant to your interests.  Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Site may not function as intended.

We may also work with third parties that collect data about your use of the Site and other websites or apps over time for non-advertising purposes.  Among these third parties, we may use Google to improve the performance of the Site and for analytics and marketing purposes.  For more information about how Google Analytics collects and uses data when you use our Site, visit https://www.google.com/policies/privacy/partners/, and to opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout/.

Unsubscribe or Opt Out from Promotional Communications

Belardi Wong offers you the opportunity to opt out of receiving promotional e-mail, calls or mail from BW about our own products and services. To do so, please click here

For e-mail, individuals may also opt out of promotional emails at any time by using the unsubscribe mechanism within the e-. This mechanism does not allow a user to opt out of receiving transactional e-mail, such as registration confirmation, product updates and responses to direct requests.

Privacy Officer Contact Information

Privacy Officer
Belardi Wong
750 College Road East, Suite 201, Princeton, NJ 08540.
Email: privacy.officer@belardiwong.com
Call: Belardi Wong ALC, LLC Privacy Office at 800-252-5478

State Privacy Rights

Residents of California, Colorado, Connecticut, Utah, and Virginia have certain rights under state privacy laws relating to the personal information that Belardi Wong may have collected about you. If you are a resident of such states, this section of the Policy contains disclosures required by law and explains rights that may be available to you.  Importantly, this section applies only to personal information subject to relevant state privacy laws.

If you interact with BW in a business capacity and are a California resident, you may also have certain rights under California law with respect to personal information we collect.  This section of the Policy similarly contains disclosures required by law and explains rights that may be available to you.

Personal Information We Collect and Disclose.  In the past 12 months, we collected, disclosed, and sold (including sharing for targeted (also known as “cross-context behavioral”) advertising) the following categories of personal information:

Categories of Personal Information

Disclosed for business purposes to the following categories of third parties:

Sold (including shared for targeted advertising) to the following categories of third parties:

Personal and online identifiers (such as name, email address, and unique online identifiers)

Service providers;

Clients;

Affiliates

Advertising / marketing companies;

Clients

Commercial or transactions information (such as general information about items purchased, obtained, or considered)

Service providers;

Clients;

Affiliates

Advertising/ marketing companies;

Clients

Characteristics of legally protected classifications (such as gender)

Service providers;

Clients;

Affiliates

Advertising/ marketing companies;

Clients

Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, app, or ad)

Service providers;

Clients;

Affiliates

Advertising/ marketing companies;

Clients

Geolocation information (such as address)

Service providers;

Clients;

Affiliates

Advertising / marketing companies;

Clients

Inferences drawn from the above information about your predicted characteristics and preferences

Service providers;

Clients;

Affiliates

Advertising / marketing companies;

Clients


If you interact with BW in a business capacity, in addition to the information described in the above chart, we collect record-keeping information (such as billing information about your company), professional, employment, and education information about you.  We may disclose these categories of personal information to our service providers for business purposes, but we do not sell this information or share it for

Categories of Sources. We collect personal information from the following categories of sources:

  • Consumers;
  • Our clients (including direct-to-consumer brands);
  • Data cooperatives;
  • Affiliates;
  • Service providers; and
  • Commercial data resellers.

Why We Collect, Use, and Disclose Personal Information. If you interact with BW in a business capacity, we use and disclose the personal information we collect for our commercial and business purposes, as further described in the “Information Use” and “Information Sharing” sections of this Policy.

If we collect personal information about you to provide our services, we use and disclose the personal data we collect for our commercial and business purposes, including those expressly permitted by state privacy laws, as well as providing marketing and related services, such as direct mail and catalog solutions.  Note that we do not process personal information to conduct profiling that produces legal or other similarly significant effects.

Your Rights.  Residents of California, Colorado, Connecticut, Utah, and Virginia have certain rights with respect to personal information collected by businesses. If you are a resident of one of these states, you may be able to exercise the following rights regarding personal information BW has collected about you, subject to certain exceptions and limitations:

  • The right to opt out of our sale of your personal information, including sharing and processing for targeted (also known as “cross-context behavioral”) advertising. If you want to submit an opt out request, click here.
  • The right to know the categories and specific pieces of personal information we may collect, use, disclose, sell and share about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold, shared, or disclosed for a business purpose, and the categories of third parties with which we have shared personal information.  If you want to know what categories or specific personal information is collected, used, shared or sold about you please click here.
  • The right to request that we delete the personal information we have collected from you.  If you want us to delete personal information that we may have about you please click here.
  • The right to request that we correct inaccuracies in the personal information we have collected about you. If you would like to request information we may have about you to be rectified, please click  to submit a request.
  • The right not to receive discriminatory treatment for the exercise of the privacy rights..

You may exercise any of the above privacy rights by using the above links, or by calling us at our toll-free number [insert toll-free number].  Depending on your state, if you have submitted a request that you believe we have not fulfilled, you may contact us to appeal our decision by sending an email with the subject line “Appeal” to privacy.officer@belardiwong.com.

Verification Process and Required Information. Please note that in order to exercise your rights for information, correction, and/or deletion, we must take reasonable steps to verify the identity of a consumer making the request. We do this by comparing information in your request to personal information we have collected about you. Note that we may need to request additional information from you to verify your identity or understand the scope of your request.

Authorized Agent. You may designate an authorized agent to make a request on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests, or a power of attorney.

Minors. We do not knowingly sell or share for targeted (also called “cross-context behavioral”) advertising the personal information of minors under 16 years of age.

Data Retention. We take steps to limit the amount of personal information we retain. When determining how long to retain the personal information we collect, we evaluate our business needs, business practices, and applicable laws. When we no longer need the personal information, we will deidentify, aggregate, or delete this information where required by law.

 

For Nevada Residents

If you are a Nevada resident and would like to opt-out of the sale of your personal information, please click here, email our Privacy Officer at: privacy.officer@belardiwong.com, or, send your request to: 750 College Road East, Suite 201, Princeton, NJ 08540.

New Jersey Daniel’s Law

If you are considered a “Covered Person” under Daniel’s Law within the State of New Jersey and wish to request that your address and private phone number not be shared with any third parties for marketing purposes, please click here. Recognizing the essence of Daniel’s Law as a safeguard for covered persons against targeting and the imperative for safety underpinning its creation, Belardi Wong is committed to ensuring these requests are managed appropriately and in strict adherence to legal requirements. Please note that all submissions must go through the link provided above, and any submissions directed to privacy.officer@belardiwong.com will be disregarded.

Direct Marketing Opt Out

As described in this Policy, we may make personal information available to third parties for their marketing purposes.  U.S. residents may opt-out of Belardi Wong’s disclosure of personal information to third parties for their direct marketing purposes by clicking here

Visitors from the United Kingdom and Europe

If we collected personal information from you and you are a resident of the European Union or the United Kingdom, you have the right to be informed, withdraw consent, or request the deletion/erasure of personal data as defined under the General Data Protection Regulation (EU) 2016/679.  To make a verifiable consumer request please click here.

Visitors from Canada

If we collected personal information from you and you are a resident of Canada, you have the right to withdraw consent/opt out, the right to access personal data, or the right of rectification under the privacy policies of your country. To make a verifiable consumer request please click here.

Visitors from Australia

If we collected personal information from you and you are a resident of Australia, you have the right to withdraw consent/opt out, the right to access personal data, the right of rectification, or the right to request the deletion/de-identification of personal data as defined under the privacy policies of your country. To make a verifiable consumer request please click here.

In certain circumstances, we may decline a request to exercise the right to know and/or right to deletion, particularly where we are unable to verify your identity or if an exception applies.

CHANGES TO OUR POLICY

Belardi Wong may modify or revise this Policy at any time.  We encourage you to revisit this Policy regularly to stay informed about how we collect, use, and share your information.

CONTACT US

If you have questions about this Policy, please contact us at privacy.officer@belardiwong.com.

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