🗞️ Modern Retail | How JCPenney is using online quizzes to drive loyalty

September 27, 2022
BW MARKETING
News

Our VP of Digital Strategy Calla Murphy speaks to Modern Retail on JC Penney’s efforts to drive visits from its existing customer base. Read about what she has to say on capturing data, engaging with customers, and more.

Read it here.

🗞️ Modern Retail | How JCPenney is using online quizzes to drive loyalty

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