As is our tradition when the year comes to a close, our last creative blog of the year highlights examples of outstanding holiday creative. There were many examples to choose from in 2022! Look on!
Merry Propping
Trees, glitter, wrapped gifts – and most of all smiles – spread joy to consumers
So Relatable!
These covers charm by showing relatable situations in a humorous light – being the life of the party on the Frances Valentine cover and coming home from an elegant outing to a kitchen filled with toys on the Birdies cover
We Are Family
The holidays are a time to bring friends and family (and lovable furry companions) together IRL and in direct mail
Jewelry that Sparkles
These three covers with different approaches to jewelry creative – beauty shot, conceptual and studio shot – show that there’s more than one way to inspire
Gift Guidance
A Gift Guide approach to creative with higher density and specific gift suggestions is a help to consumers as it guides them through purchasing decisions
Holiday Away
Travel made a comeback in 2022. Likewise, Carbon 38 and Tecovas took consumers to unusual holiday locations on their covers!
Nearly 113M Americans are expected to travel more than 50 miles to gather with friends and family this year (Source: Foxweather)
Home Gifts for the Holidays
High-ticket home brands capture gifting business by adding smaller ticket items to their assortment and using holiday props in the creative
Embracing Tradition
These two gift brands leaned into the appeal of nostalgia for their holiday creative
All-Out Elegance
Dressy apparel appeared on direct mail covers at the beginning of the season to provide outfit inspiration for December, and then appeared later in December to provide inspiration for New Year’s Eve celebrations. Notice how the dark backgrounds suggest evening.
Winter Wonderland
This year, we saw many brands lean into a wintery palette. Unlike the traditional red and green from past years, shades of blues and whites dominated
Stand-Alone Gift Promos
The trend of self-gifting continues! Brands across multiple categories offered a range of promos to not only encourage shopping for loved ones, but also to treat self. These examples were stand-alone offer mailers
