As is our tradition as the year comes to a close, our last creative blog of the year highlights examples of outstanding holiday creative.
There were many examples to choose from! Look on:
Dressing Up To Go Out
For consumers ready to celebrate out this year, catalog covers featuring dressy apparel provided elegant inspiration.
![](https://belardiwong.com/wp-content/uploads/1evereve-754x1024.jpg)
Jewelry Gems
We admired two very different approaches to jewelry creative. In one approach, heroic proportions celebrated the product’s beauty. In the other approach, a women’s allure romanticized the product’s beauty.
Gifts from Furniture Brands
Several furniture brands added small ticket products to their assortments and successfully positioned themselves as destinations for gifts.
![](https://belardiwong.com/wp-content/uploads/10mitchellgoldbobwilliams-844x1024.jpg)
Happy Holidays – Literally
Catalog covers that make spirits bright make response rates brighter too. Happy models sell products!
![](https://belardiwong.com/wp-content/uploads/13splendid-783x1024.jpg)
Puppy Appeal
Consumers can’t help but look and say “Aww!” when they see a pet on a cover. An adorable dog can help sell just about anything!
![](https://belardiwong.com/wp-content/uploads/18shinola-781x1024.jpg)
Outdoor Adventures
The weather outside is fun and inviting – anything but frightful – as depicted by these outdoor gear and apparel brands.
![](https://belardiwong.com/wp-content/uploads/21reigroup-788x1024.jpg)
Unique Creative
We’re always keen to highlight unique direct mail creative. Here are three uncommon pieces we saw this season:
Allbird’s broadside was a sales vehicle and gift in one. The side without product images or type was promoted as a piece of wrapping paper!
![](https://belardiwong.com/wp-content/uploads/24allbirds.png)
Figs’ holiday catalog was unique starting with the Xray-esqe cover. Inside, the product page on the left opened to a gatefold index highlighting categories that deviated from the medical apparel brand’s core offerings.
![](https://belardiwong.com/wp-content/uploads/25figs-787x1024.jpg)
![](https://belardiwong.com/wp-content/uploads/26figs-1024x663.png)
![](https://belardiwong.com/wp-content/uploads/27figs-1024x446.png)
Bedding and bath linens as Christmas gifts? Absolutely, when positioned as such like Parachute did with the Gift Guide double truck in the center of their holiday catalog.
![](https://belardiwong.com/wp-content/uploads/28parachute-835x1024.jpg)
![](https://belardiwong.com/wp-content/uploads/29parachute-1024x681.png)
![](https://belardiwong.com/wp-content/uploads/30parachute-1024x337.png)
Gifts ‘A Plenty
By showing multiple items on the cover, these gift brands showed that they had plenty of options to offer
![](https://belardiwong.com/wp-content/uploads/31gumps-768x1024.jpg)
Trimming the Tree
The holiday answer to the art director’s question: How do we shoot all these little items and make a big impact?”: Style them into a tree shape!
![](https://belardiwong.com/wp-content/uploads/34anthropologie-702x1024.jpg)
Be Home Crate & Barrel
Demdaco MacKenzie-Childs