Our VP of Digital Strategy Calla Murphy speaks to Modern Retail on JC Penneyβs efforts to drive visits from its existing customer base. Read about what she has to say on capturing data, engaging with customers, and more.
Read it here.
Our VP of Digital Strategy Calla Murphy speaks to Modern Retail on JC Penneyβs efforts to drive visits from its existing customer base. Read about what she has to say on capturing data, engaging with customers, and more.
Read it here.
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