#GivingTuesday celebrated its 10th anniversary on November 29, 2022. And it was an enormous celebration! Giving in the United States totaled a record $3.1 billion!
Giving Tuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation as a simple idea: a day, the Tuesday after Thanksgiving, to encourage people to do good.
Since then, the idea has grown into a global movement. Individuals, nonprofits and businesses in every country participate in this day of generosity by giving time, food, materials, money and acts of kindness.
Many retail brands participate in GivingTuesday by offering consumers the opportunity to give while making a purchase.
Following are examples of GivingTuesday 2022 emails.